Networking Is About Building Personal Relationships


Networking is about building personal relationships

networkingI’m sure we have all been to an event or social gathering with the intention of making new contacts to grow our networks, right? In real life, just like in social media we must remember that we are meeting people; they are not merely “contacts”, “potential customers” or “prospects”. They are real people, with real lives and real families.

Granted, everyone has needs, desires and problems that they would like help solving however these gatherings are rarely the time or place for you to start vomiting your offer all over anyone who will give you the time of day! Yes, even if you have the perfect solution for them!

The skill is to listen to “hear” not listen to simply “reply”

Have you ever been introduced to someone and then immediately you forget their name, quite embarrassing isn’t it?

Dale Carnegie, one of the pioneers in this area, says that the sweetest sound to anyone’s ear, no matter what language it is in, is their name.

If you want to be a great networker, then it is imperative that you realise this important point and apply yourself to learning skills and techniques to master the art of remembering names.

While on social media, you have the advantage of having the person’s name in front of you but that being said, it does not mean that you know them.

You must understand that you need to apply the same social skills when meeting people on line or social media that we would use when meeting them at a live function or gathering.

Remember, first and foremost they are real people on the other end of your computer screen and everyone likes to be treated as an individual and not a potential dollar sign!

As the old cliché goes, “your net worth is equal to your network” so I strongly believe that relationship building skills should be a priority in your personal development regime.

Something as simple as remembering a person’s name can drastically effect how that person feels about you. People will forget what you say but they will always remember how you made them feel!

Remembering someone’s name, starts with the simple act of listening! I read recently in an article in Fast Company magazine where it was stated “forgetting someone’s name is less about having a bad memory and more because you didn’t really try to listen in the first place”. This really struck a chord with me as I have to admit that I have been guilty of this very thing in the past myself!

The good news however, is that like most things in life, remembering a name is a learned skill. Sure there may be the odd few with photographic memories but for the rest of us mere mortals, there are tricks and techniques that we can learn to help us in these situations.

As good as these tricks and techniques are, it all starts with listening intently. Be in the moment; concentrate on what the person you are meeting is saying and stop just waiting for a gap for you to start talking.

Repeat the person’s name. For example if they say “Hi, my name is David” you say “Hi David, nice to meet you, my name is Mary, so David what line of business are you in?” you get the idea I am sure. So simple to do, so simple not to do!

Some people have better success remembering names by associating a visual with it.

Carnegie teaches, creating an outlandish, vivid image around the name, the more ridiculous the better but something that will help you associate the name with that person. For example, if you meet Jill Hamlette, who is a professional basketball player, you could imagine her fighting with “Jack” over an enormous piece of ham!

So the real take away from all of this, is that when networking either online of belly to belly, pay close attention to what people are saying. Listen to them. Hear them. Take a genuine interest in them and I can guarantee you that your relationships will flourish and people will naturally find you attractive and want to be around you.

Once a solid relationship has been formed, then and only then should you think about ways to introduce how you may be able to help them.

I am a firm believer in treating people how you would like to be treated! We are all human at the end of the day!

If you have any other ideas or thoughts on this, please comment below or feel free to contact me directly on 904 392 1105 or email: I would love to hear from you!

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